Anonymous asked:

Isn't it a little dishonest to make such a big deal about comics being "sold out"? Sold out just means you didn't print as many as you should/could have. It's not a reflection of quality or of high sales. It's all relative to how many copies you decided to print. There are series that are selling less than their pre-ANAD incarnations yet they are "sold out".

brevoortformspring answered:

No, that’s not quite true. All of our print runs are determined by retailer orders–the more orders there are, the more copies we print. But sometimes, retailers underestimate the demand for a particular book, such that there aren’t enough copies to fill it, and a backlog of orders builds up. That’s a sell-out, and when we go back to press on a title. Without that demand, it’s just a typical issue of a comic.